Latest Blog Posts for Zach Heller Marketing

• Psychological Hacks for Marketers – Part 9
  on Dec 19, 2016 in Marketing Definitions
  Welcome to the latest installation of our weekly blog series – Psychological Hacks for Marketers. Each week we will introduce a new shortcut that the consumer’s brand takes and how the crafty marketer can take advantage. Last week’s topic was O...
• Zach Heller Marketing Week in Review
  on Dec 17, 2016 in Week in Review Zach Heller
  Marketers need to constantly weigh the long term against the short term. In the long term, we want to build a brand that has meaning for our consumers. In the short term, we want to drive more sales and improve conversion rate. Some tactics work well...
• Statistical Significance, Explained
  on Dec 15, 2016 in Data/Analysis
  What is statistical significance?Wikipedia defines it this way. In statistical hypothesis testing, statistical significance is attained whenever the observed p-value of a test statistic is less than the significance level defined for the study.In sim...
• How to Test Something Halfway and Always Fail
  on Dec 14, 2016 in Simple Tips
  As marketers, we must test. Testing is how we tell if something works or not. It’s how we make effective changes to our campaigns, our websites, our pricing, and more.Testing is also how we find new markets for growth. We test new audiences for exi...
• Psychological Hacks for Marketers – Part 8
  on Dec 12, 2016 in Marketing
  Welcome to the latest installation of our weekly blog series – Psychological Hacks for Marketers. Each week we will introduce a new shortcut that the consumer’s brand takes and how the crafty marketer can take advantage. Last week’s topic was A...
• Zach Heller Marketing Week in Review
  on Dec 10, 2016 in Week in Review Zach Heller
  For all of us, the day to day grind of work has a tendency to make things more difficult. It’s tedious, tiring, and yawn-inducing. For that reason, we need to build in time to step away. Not just nights, weekends, and vacations. Build time into eac...
• 2017 Marketing Trends to Keep An Eye On
  on Dec 8, 2016 in Marketing Random Thoughts
  2016 is on its way out the door. Did you blink? Did you miss it?Worry not, because next year is almost certain to bring as many new possibilities to grow your business through more effective marketing. Before we get it started, though, I wanted to qu...
• Cost Benefit Analysis: A Simple Guide
  on Dec 7, 2016 in Definitions Data/Analysis
  Cost benefit analysis (CBA) is a common tool used in the business world to help in making key financial decisions.Should we buy that company? Should we invest in this new product? Should we roll out a new email marketing program?Doing a cost benefit...
• Psychological Hacks for Marketers – Part 7
  on Dec 5, 2016 in Marketing
  Welcome to the latest installation of our weekly blog series – Psychological Hacks for Marketers. Each week we will introduce a new shortcut that the consumer’s brand takes and how the crafty marketer can take advantage. Last week’s topic was R...
• Zach Heller Marketing Week in Review
  on Dec 3, 2016 in Week in Review Zach Heller
  It’s December and holiday marketing is in full swing. Is your company scrambling to figure out how to take advantage of the holiday shopping season? If so, the correct thing to do at this point is stop. You are too late. If you want to do something...

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