Latest Blog Posts for CRM Mastery e-Journal

• Microsoft Dynamics Is Poised for an Exciting Future
  on Nov 4, 2012 in CRM Industry News CRM Technology ERP
  Last week I had the opportunity to attend Microsoft Dynamics’ Fall Analyst meeting in Bellevue Washington; the annual soiree that Microsoft puts on in order to share about the current state of, and future vision for, their enterprise ERP and CR...
• CRM + Predictive Analytics: Why It All Adds Up
  on May 3, 2011 in BPM CRM Best Practices CRM Technology Social CRM CRM pegasystems predictive analytics SPSS
  Here’s are several excerpts from an article by Eric Barkin about predictive analytics, a subject near and dear to me, that’s definitely worth the read, CRM + Predictive Analytics: Why It All Adds Up: Though predictive analytics (PA) tools...
• CRM Idol Launches Today!
  on Apr 25, 2011 in CRM Industry News CRM Technology Social CRM CRM Idol CRM Industry CRM Products
  My friend and CRM guru Paul Greenberg today launches CRM Idol 2011; an opportunity for 60 small, upstart, innovative CRM or Social CRM companies to gain valuable exposure within the CRM industry ecosystem of investors, influencers, technology/strateg...
• Could Customer Scheduling Be A Game-Changing Mobile App in Retail?
  on Feb 1, 2011 in CRM Best Practices Marketing Mobile Technology mobile apps Mobile CRM mobile marketing Retail
  Here are several excerpts from an article by Mike Wittenstein, Mobile Monday: Apple Store App, about The Apple Store’s New Mobile App: In the Store section, you can do much more than find the closest store. You can schedule an hour of tech supp...
• Is Vertical CRM Right For Your Organization?
  on Jan 26, 2011 in CRM Technology Project Mgmt-ROI CRM CRM Software Vertical CRM
  Whenever I’m coaching a business through the process of selecting a CRM solution, one of the things that I always have my clients consider is whether or not they should evaluate vertical CRM solutions; solutions that have been designed specific...
• 7 Ways To Generate More Sales Revenue With Marketing Automation
  on Jan 24, 2011 in CRM Best Practices Marketing direct marketing marketing software marketing strategies sales opportunities
  Here’s a brief outline of a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth, and new Principal Consultant at Marketo, discussed the Top 7 Ways To Utilize Marketing Automation To Generate Mor...
• Social CRM Adoption Slow but Adopters Enjoy Advantage
  on Jan 18, 2011 in CRM Best Practices CRM Technology Customer Experience Social Networking Facebook LinkedIn social media SugarCRM Twitter
  Here are several excerpts from an article by Brendan B. Reed about a recent social CRM study conducted by SugarCRM, Social CRM Adoption Slow but Adopters Enjoy Advantage: A new study by SugarCRM, the 2010 Social CRM Survey reveals that less than one-...
• Sprinklr Social Media Management Is “All The Rage”
  on Jan 12, 2011 in CRM Technology Marketing Social CRM Social Networking social media social media marketing social media monitoring SoMeMa sprinklr
  Talk about flying under the radar– Sprinklr’s Enterprise Social Media Management (SoMeMa)  solution may still be in stealth mode but I got a chance to get a briefing from its Founder and CEO Ragy Thomas yesterday that quite simply wowed...
• Is Microsoft Dynamics CRM 2011 Catching Up to salesforce.com?
  on Jan 10, 2011 in CRM Best Practices
  Microsoft is on the verge of releasing the new version of its CRM product, Microsoft Dynamics CRM 2011 at the end of January.  Similar to the existing release, Microsoft Dynamics CRM 2011 will come in two versions:  Online (Microsoft’s “...
• Kickstart Your Online Community With Your Offline Customers
  on Dec 14, 2010 in CRM Best Practices Customer Experience Internet Cust. Svs. Internet Marketing Online Communities online community online marketing
  Here’s a synopsis of great post by Lucy Beer (@elementalc), Online Marketing Coach, Strategist & Blogger, Kickstart Your Online Community With Your Offline Customers.  Check out the complete post for more. Developing a thriving online comm...

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