Latest Blog Posts for Modern Marketing

• Modern Marketing, Silver Bullets And Ghouls
  on Oct 10, 2013 in Advertising Business Community Entertainment Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing P2P PR Strategy Technology
  Brands and marketing folk want a silver bullet to end the confusing digital media - but there isn't one.
• Understanding The New Consumer Contract
  on Oct 24, 2012 in Advertising Business Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing P2P PR Social Software Strategy Technology Television
  Big Data is tempting for brands looking to target ads, but if they don't understand the new networked media contract in its fullest sense, they risk alienating consumers completely.
• Why Networked Media Is Like The British Weather
  on Jul 19, 2012 in Advertising Business Co-Creation Entertainment Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing Music Open Source Marketing P2P PR Social Software Strategy Technology Television
  It's hard to imagine the TV industry changing radically but users behaviour tells us change is on the way.
• Can Market Research Escape Its World Of Make-Believe?
  on Apr 12, 2012 in Advertising Business Co-Creation Community Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing Open Source Marketing PR Social Software Strategy Technology Television
  Big Data is the new buzzword - for marketing and brands it creates new challenges for consumer insight.
• The Wrong Data
  on Apr 12, 2012 in Advertising Business Co-Creation Community Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing Open Source Marketing PR Social Software Strategy Technology Television
  Big Data is the new buzzword - for marketing and brands it creates new challenges for consumer insight.
• Digital Strategy Sessions And What Happens When I'm Wrong
  on Mar 19, 2012 in Advertising Business Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing PR Social Software Strategy Technology Television
  My experiences of helping companies with digital and networked media is that the apparently unhelpful 'intervention' is frequently the most memorable!
• When Will It End?
  on Mar 1, 2012 in Advertising Business Co-Creation Community Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing Open Source Marketing P2P PR Social Software Strategy Technology Television
  Networked media seems to mean constant change, understandably leaving people to ask 'when will it end?'. But maybe that's the wrong question.
• Brand Conversations – Is Anyone Listening? (And If So, Do They Care?)
  on Jan 26, 2012 in Advertising Business Co-Creation Community Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing PR Social Software Strategy Technology Television
  The effect of social media on brands is difficult to define, but as the global conversation grows, brands are having to face new challenges when operating in the space.
• Does Fail-Fast Make Sense For Big Brands?
  on Dec 9, 2011 in Advertising Business Co-Creation Finance Innovation Interactive Marketing Management Marketing Media
  Fail Fast is a provocative slogan, but it doesn't translate to the mainstream media - yet.
• Online TV Comes Of Age In The UK - So What?
  on Nov 23, 2011 in Advertising Business Entertainment Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing Music PR Strategy Technology Television
  Online TV is going to explode in the UL in 2012 - so what?

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