Latest Blog Posts for Industrial Marketing Today

• Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work
  on Aug 2, 2016 in Content Marketing Inbound Marketing Industrial content marketing industrial lead generation Industrial Marketing
  Industrial content marketing success for most manufacturers and other industrial companies is usually measured  by an increase in the number of RFQs/RFPs. Arguments about quality vs. quantity tend to fall on deaf ears because these companies with l...
• Industrial Content Marketing Fails to Engage with Target Audience
  on Jul 14, 2016 in Content Marketing Inbound Marketing Industrial content marketing Industrial Marketing Manufacturing marketing
  Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem. Back in 2014, Forrester had p...
• How Industrial Content Marketing Increases Awareness and Creates True Differentiation
  on Jun 24, 2016 in Content Marketing content marketing for distributors Industrial content marketing Industrial sales
  Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. They are: Lack of awareness about them among engineers and industrial buyers Inability to differentiate themselves from t...
• Industrial Content Marketing Boosts Sales for Distributors
  on Jun 1, 2016 in Content Marketing Industrial content marketing Industrial Marketing Industrial sales
  My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. That should come as no surprise. The real problem however lies in the definition of the problem itself. Most dist...
• How Industrial Marketing Influences Buyers
  on May 13, 2016 in Industrial Marketing Digital marketing for manufacturers engineering buyers industrial buy cycle industrial buyers industrial digital marketing Manufacturing content marketing
  Industrial marketing precedes industrial sales. That is the reality today. I understand manufacturers, distributors and engineering service providers may find it hard to accept that fact. That’s because these industrial companies have traditionally...
• Marketing to Engineers Requires Accurate and Truthful Content Presented Logically
  on Apr 21, 2016 in Content Marketing Industrial Marketing Engineering content marketing Marketing to engineers
  Marketing to engineers is challenging, but manufacturers, distributors and engineering services companies cannot shy away from it because engineers make up the bulk of their target audience. Engineers regardless of their experience are concerned with...
• Why Manufacturers Need a Multichannel Industrial Marketing Strategy
  on Apr 4, 2016 in Industrial Marketing Strategies Integrated Industrial Marketing Industrial Marketing Manufacturing marketing
  Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. It’s a fact that in 2016, manufacturers and...
• Industrial Content Marketing’s Role in Sales
  on Mar 11, 2016 in Content Marketing Engineering content marketing Industrial content marketing Industrial Marketing Manufacturing content marketing
  You’ve probably read all the buzz surrounding industrial content marketing. You are in good company if you are already doing it. The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that t...
• How Manufacturing Content Marketing Sets the Table for Sales
  on Feb 19, 2016 in Content Marketing Inbound Marketing content for TOFU Industrial Marketing Manufacturing content marketing
  I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with ver...
• Marketing Engineering Services with Content
  on Feb 8, 2016 in Content Marketing Inbound Marketing Engineering services Industrial Marketing
  Marketing engineering services is very different from marketing industrial products. The biggest difference is that you are selling an intangible concept as versus a physical product. The final deliverable in engineering services may be a written rep...

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