Latest Blog Posts for CyberAlert

• When PR & Corporate Communicators Should Ignore AP Stylebook Rules
  on Aug 5, 2016 in Writing
  Almost all news publications, both print and online, follow the AP Stylebook. Likewise, most public relations professionals follow – or should follow – the style book. When PR pros follow AP style in press releases and other article submissions,...
• How to Measure ROI of Trade Shows
  on Aug 4, 2016 in Measurement marketing measurement PR PR measurement trade shows
  Trade show offer valuable marketing and public relations benefits, including sales leads, media coverage and brand exposure. Trade shows are also expensive. Booth space, attendee registration, booth design and setup, giveaways, promotions, employees...
• Marketers Irate over Olympic Restrictions
  on Aug 3, 2016 in Marketing
  A new warning from the United States Olympic Committee (USOC) puts marketers and PR pros on guard. Some commentators call the USOC’s aggressive protection of its trademarks outlandishly extreme. A new USOC letter warns non-sponsor companies against...
• How Brands Can Counteract Ad Blockers
  on Aug 3, 2016 in Advertising Ad blockers advertising native advertising public relations sponsored content
  Ad blockers threaten digital marketing and the digital publishing ecosystem, many believe. Few online publishers earn income from paid subscriptions; most rely on advertising to pay their bills. By decreasing the number of impressions from online adv...
• Higher Education Institutions See Benefits in Social Media Listening
  on Aug 2, 2016 in Social Media advertising colleges Higher education social media social media marketing social media monitoring universities
  Most higher education institutions recognize the importance of employing social media monitoring to listen to what stakeholders are saying. That’s just one of the many insights from the latest Survey of Social Media in Advancement, sponsored by CAS...
• How Brands Use Twitter Effectively
  on Aug 2, 2016 in Twitter social media marketing
  Twitter remains a vital social media channel for most companies, despite recent competition from increasingly popular photo-sharing sites like Snapchat and Instagram. Studies show that over two-thirds of Twitter users have discovered a new small or m...
• CEO Engagement on Facebook (and Other Social Media Networks)
  on Jul 29, 2016 in Facebook social media social media marketing
  Companies and nonprofit organizations understand the importance of Facebook. B2C brands especially realize the power of the world’s most popular social media network. CEOs tend to ignore Facebook or maintain a passive presence, posting only occasio...
• Critical PR Lessons from Alligator Tweet by Disney Intern
  on Jul 22, 2016 in Public Relations Employee communications PR PR pros public relations social media social media monitoring
  Disney’s firing and subsequent rehiring of an intern over a single tweet about alligators showcases how social media has changed public relations. PR can learn several important lessons from the story. Disney intern Shannon Sullivan tweeted a photo...
• How Marketers Succeed on Instagram
  on Jul 21, 2016 in Instagram
  Instagram boasts more than 500 million users, including more than 300 million daily active users. It’s been gaining 100 million users, or Instagramers, every nine months. Because of that rapid growth, Instagram has joined the ranks of Twitter and L...
• How to Prepare for Successful Media Interviews
  on Jul 21, 2016 in Media Relations journalism media relations PR PR pros public relations
  Although business executives and subject matter experts have extensive knowledge on their particular companies and niche areas, they may not be experts at media interviews. It’s PR’s role to prepare and train them for media interviews. While medi...

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