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How to develop an effective online presence for health practitioners (doctors, specialists, physicians and allied health). Evidence based advice, real data and first hand experience on marketing yourself and your health business on the web.

Owner: lore8

Listed in: Marketing

Language: English

Tags: promote, doctor, health professional, marketing, advertising

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Latest Blog Posts for Building an effective online presence for health professionals

  • Truelocal vs Yellow Pages - 1:10 traffic ratio?
    on Jun 27, 2010 in Yellow Pages
    If the news is right that is the ratio of users on those two sites in Australia. Our stats of visitors sourced from those sites follow a similar ratio (actually 1:35). I do wonder what the real stats are if you strip out the advertisers checking the...
  • Progress over time: The law of diminishing returns?
    on Oct 18, 2009 in benchmarking marketing
    I haven't posted for a little while. Partly this is a result of other activities keeping me busy partly reflecting about the graphs below.Essentially, I think all our optimisation efforts are hitting a point of diminishing returns. Graph 1 below show...
  • More businesses advertising online than in print
    on Sep 11, 2009 in advertising
    Yet another indication of how industries can be transformed by technology comes from the US where the Kelsey Group reports there are now more small and medium businesses in the US advertising online than in traditional media. Specifically 77% of US b...
  • Free Medical Website creation services
    on Sep 3, 2009 in website options
    Dr Colin Mendelsohn has published an article on free websites and directory listings in Australian Doctor (Aug 25) titled Free & Easy on free websites and directory listings.These include:Your Health - www.yourhealth.net.au. Which provides a free...
  • 60,000 people pay for 'quack' medical information
    on Aug 28, 2009 in legal ethics advertising
    This news item reminds me of the big change in consumer behaviour occurring with the availability of the Internet.Not only are people willing to trust information on the internet about health conditions and treatment but they are prepared to spend mo...
  • Yet another online medical directory: Aushealthpages
    on Aug 21, 2009 in directories
    Cervin Publishing Ltd, a New Zealand company established in 1989, has recently launched AusHealthPages, the companion website to their printed Medical Specialists Australia directory. The directory:Includes Medical Specialists full contact details (...
  • Local address displayed in Google Ads
    on Aug 19, 2009 in Google Adwords
    For those of you who want to display a specific address on your ads (see example below) you now can on Google Adwords.The benefits are multiple particularly for those who operate in multiple locations but for most of us the primary benefit is to prov...
  • Online advertising up 18.5% in Australia
    on Aug 11, 2009 in advertising
    It seems the trend is continuing a pace as an increasingly large share of advertising dollars are spend online and a 18.5% increase in online advertising to $1.8bn in Australia. Search and directories accounted for 49% of total advertising expenditur...
  • Biggest Audiences and Impressions: The History of the Australian Web
    on Aug 4, 2009 in directories
    So, how fast do things change online and how much have they changed over the last 8 years?AIMIA has created a visual representation of where Australian's spend their time online.Apart from anything else it is a beautiful piece of art that allows you...
  • Are you monitoring your reputation online?
    on Jul 23, 2009 in forums marketing
    Unless you have a superabundant stream of disinterested patients channeled to your surgery via some magic BigCompany process your reputation is important to you. Your reputation is your personal brand equity that brings people to your door and the b...
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