Latest Blog Posts for The LEADSExplorer blog

• Beyond Known Borders: The International Expansion
  on Nov 24, 2015 in management sales distributors integrators international expansion resellers
  International expansion desire Your company has become successful in the country of origin with a product or service. In order to grow further international expansion is required. Management has the idea and impression that the success achieved in th...
• How many benefits to cramp in one email?
  on Nov 6, 2015 in lead generation less is more marketing email email content email marketing email nurturing
  No cramming info in an email Too much information is likely too much for most people. The more information the lesser that will be retained and remembered. Moreover the longer the email the less likely people will read it entirely. Lead generation is...
• When pricing requires more explaining than your product
  on Oct 15, 2015 in less is more sales customer direct customer Direct customer price distributor Distributor price End-user price large customer Large customer price partner Partner price price price calculation price list pricing pricing method Reseller price resller
  Price list complexity If your price list requires more explaining than your products then you are obviously doing something wrong. Of course you can invent very complex pricing methods or pricing calculations. Or confuse people with presenting all th...
• How sticky are your products?
  on Sep 16, 2015 in management marketing sales converting into recurrent recurrent recurrent revenue sticky products sticky services subscription subscription based subscription pricing
  Sticky products Products are sticky if your customers buy over and over again generating recurrent revenue. Typically these products are consumables that are required to keep the solution going. There are also products that companies will buy recurr...
• Will Your Business Be Uberficated ?
  on Sep 9, 2015 in management online business business business treat client digital platform On Demand Uber Uberficated Uberfication Uberfication business threat Uberfication characteristicss Uberfication market Uberfication prerequisite Uberfication threat
  Uberfication business threat If something similar as Uber happens in your market or business then your company comes under severe threat as a similar offering is available from many sources providing more flexibility at lower prices. Uberfication mar...
• If Product Marketing Makes Bold Claims Then Beware
  on Sep 1, 2015 in marketing bold claims Multiple markets Multiple uses product marketing The Next Big Thing
  In some cases Product Marketing make bold statements about the new product or solution which will cause problems for your sales teams later on. Multiple markets If Product Marketing claims the product can be used for many things and in many cases and...
• Top 16 To Keep Your Visitors Longer On Your Website
  on Aug 18, 2015 in content marketing marketing visiting companies Avoid typical photographs bounce rate data content engage entertaining content entertaining marketing entertainment entertainment marketing external links External links to new pages Few fonts images of people Internal links keeping visitors Large fonts Limited messages per page Limited number of messages per page longer website stay People on images pop-up pop-up window relevant content Remove clutter Small content blocks statistics content stats stock phtographs stock potos The Back button stopper trustworthiness Visual breaks
  We all dislike high bounce rates. We want to keep our visitors as long as possible on our website and keep their interest. The longer – the more likely they will remember the company or brand or product or solution. In order to make people stay...
• Selling On LinkedIn
  on Aug 13, 2015 in lead generation marketing B2B B2B sales Content marketing LinkedIn LinkedIn LinkedIn B2B LinkedIn selling marketing LinkedIn
  LinkedIn is B2B In B2B you want to target potential customers with your marketing and sales pitches as effectively as possible. The world is big and the targets are everywhere so it is a huge task to communicate to potential customers. As LinkedIn ha...
• BElieve in YOURSELF only then sell
  on Aug 6, 2015 in sales
  Be positive If you are not convinced you will succeed it will be unlikely you will get the deal closed. You have to believe in yourself. You have to believe in your victory and thus also in yourself. Be positive about yourself which you will reflect...
• Marketing Moving Away From Selling Into Relationship Building
  on Jul 30, 2015 in lead generation
  When Marketing discovered the Internet: – The company website became their ‘sales channel‘ – The emails became selling tools – The Newsletters the proprietary ad channel Relationships were no longer their focus as used t...

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